GO Sport, launched in the late 1970s and a forerunner in sportswear, was developed by Daniel Cathiard, a former member of the French alpine ski team. Since its creation, GO Sport has been focusing on highlighting the best sports brands and distinguishing itself by making a commitment to alpine sports and having a presence at the heart of major cities.
GO Sport is a sporting multi-specialist, offering much more than just a selection of items from international brands. It’s an authentic and enthusiastic commitment to encourage passion for sport in everyone who sees it as an important part of their life!
GO Sport has 108 stores in its own network and 19 affiliated stores, spread across the whole of France. It also has over 30 international retail outlets.
GO Sport is Paris Saint-Germain official distributor. GO Sport is also the main partner of the GO Sport Running Tour since 2012.
Selling over 500 international brands, GO Sport’s strength is in the way it combines brands well known in the sporting world with other highly technical ones, focused on one particular discipline or type of activity. GO Sport gives prominence to brands by highlighting their latest products, which it does through trade marketing operations for greater visibility. Advantages for the store: varied POS advertising to highlight star products, attractive window displays, local events, etc.
GO Sport also stocks exclusive brands and own brands.
Over 1,500 products are developed each season: Wanabee (outdoor), Athlitech (technical sports clothing), Soft (pre- and post-workout) and Scrapper (cycling). Exclusive brands complete the range: Ellesse (Multisport), Danskin (classical and modern dance and yoga).
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Le magasin GO Sport de Paris Forum des Halles a réouvert ses portes après plusieurs mois de travaux, dans le cadre du projet de transformation du centre commercial Forum des Halles. L’ambition portée par l’enseigne [...]